- Porsche Financial
- Porsche Dubai
- Sales record
The economic recovery in Dubai is well underway, according to new luxury car sales figures. According to The National, the emirate’s Porsche showroom enjoyed a sales record month during Ramadan, with better sales figures than ever before.
Porsche Dubai, part of Al Nabooda Automobiles, delivered 211 new cars to customers in August this year, the strongest performance for any Porsche showroom globally, the company said.
In reaching this number the dealership outperformed its own sales record of 207 new car deliveries set in March 2008.
This not only proved a successful month for the Dubai showroom but set a new global sales record for Porsche. Vijay Rao, general manager of Porsche Dubai, told the news provider: “Our increasing sales figures prove that the Porsche brand is growing significantly in the UAE. “In combination, I believe the retail market for passenger cars in general has also grown slightly. “Our typical target group is immensely diverse, including both young and old, male and female with interest in sports, luxurious goods all the way to aficionados and collectors.”
While Porsche sales in Dubai are up this year by a whopping 46%, the numbers for specific models show where the money-makers lie. The Porsche Cayenne, obviously the best-seller considering they’re as common as taxi cabs, accounted for a huge 63% of all deliveries, surprisingly followed by the Porsche Panamera with 26%. That means sales of actual sports cars — the Porsche 911, Porsche Boxster and Porsche Cayman — accounted for only 11% altogether.
While it is obvious where Porsche’s priorities lie nowadays, Porsche Dubai plans to introduce the all-new Porsche 911 at the beginning of 2012.